Reshaping a new pattern, cooperation to win the future

China Optical Association

——The 20th China (Shanghai) International Optical Industry Exhibition (SIOF2021) grand opening

       The early summer is new, and the heat is coming. The 20th China (Shanghai) International Optical Industry Exhibition (SIOF2021) was grandly held at the Shanghai World Expo Exhibition & Convention Center from May 6-8. This exhibition is an international spectacle economic and trade event with the largest scale and the largest number of exhibitors in the world under the conditions of normalized epidemic prevention and control. The exhibition will cover the entire Expo pavilion with an exhibition scale of 70,000 square meters. 855 exhibitors from home and abroad are invited to participate in the exhibition, including 661 domestic exhibitors, 194 foreign exhibitors and agents, and 255 international brands will be exhibited, which will showcase the most advanced products and technologies in the optical industry. The organizing committee also made careful arrangements and arrangements for the prevention and control of the epidemic to ensure the safe and orderly progress of the exhibition.

Du Tonghe, Member of the Standing Committee of the Party Committee of China National Light Industry Council, Secretary General and Chairman of China Optical Association, Dai Weiping, Professional Vice Chairman and Secretary General of China Optical Association, Li Bao, Part-time Vice Chairman, Wang Ruiqiang, etc. attended the opening ceremony. Hong Kong Trade Development Bureau Shanghai representative Zhang Many leaders, guests, business representatives, and industry elites, including Wenfeng, Chen Lixia, former vice president of the Hong Kong Chinese Optical Manufacturers Association, and Cai Guoyuan, president of the Shanghai Optical Industry Association, gathered together to participate in the industry event. The opening ceremony was hosted by the China Optical Association. The vice director of the meeting, Bo Changjiang, presided over the meeting.
      At the opening ceremony, the industry's 2019 4th National Optometry and Optician Vocational Skills Competition has won the top three contestants in the two types of optometry and optics, and won the China National Light Industry Council 2019 and 2020 Science and Technology Progress Awards and technological inventions in the industry. The award-winning units, the 2020 resin lens product corporate standard "leader" (see the table below), and the people named Wang Lishu and Fu Jia who were named the second "Light Industry Great Country Craftsman" gave grand commendations and awards.

      Subsequently, the leaders and guests visited various exhibition halls and professional exhibition areas, visited the booths of more influential companies such as lenses, frames, equipment, etc., during which they listened in detail to the introduction of new products brought by the company, and the strategy of the company in the post-epidemic era The layout and production situation were understood, and the future development of the industry was discussed.
      In the afternoon, Chairman Du Tonghe attended the 8th Optometry Forum of China Optometry Education Development Program-Functional Glasses, hosted by the Optometrist Branch of the China Optical Association and the National Optometry and Optometry Education and Teaching Steering Committee and undertaken by Tianjin Vocational University. Fitting and giving a speech on the forum.
      Chairman Du Tonghe pointed out that the reform and development of my country's optical vocational education is in a critical period of opportunity. The China Optical Association will effectively strengthen the guidance and management of the National Optometry Vocational Education and Teaching Steering Committee, deepen the integration of production and education, strengthen school-enterprise cooperation, and accelerate the construction of a modern optometry vocational education system that meets the needs of industry development, vertical and horizontal integration , To cultivate more high-quality technical and technical talents and "big country craftsmen" for the industry.
      This forum will continue to use the web live broadcast method, and the teacher’s courseware will also be provided free of charge on the "Smart Vocational Education" platform (website: www.icve.com.cn)

SIOF2021 highlights

      After more than 20 years of development, the company has rapidly developed from a single product display to a multi-category and strong brand direction. At this exhibition, more eyewear products incorporate fashion elements and smart technology, and product research and development continue to innovate and upgrade, striving to meet the new requirements of different ages for clearer, more comfortable, lighter and more fashionable.

01 Exhibitors and visitors are fully upgraded
     After the epidemic, the exhibition hall strictly controlled the admission process, which accelerated the improvement and upgrade of the exhibition admission system. Online pre-registration, ID card, face recognition verification and temperature measurement system became the required actions for admission, in order to ensure that exhibitors and visitors Admission is fast and efficient. The organizing committee uses the official account and SMS to remind and notify in advance to ensure that each company completes the pre-registration of exhibitors before the exhibition.

02 The exhibition accelerates to digital and intelligent upgrades
     The China Optical Association is exploring a brand-new exhibition model in response to the changes of the times and the development of the digital economy. SIOF2021 is the first industry-wide live streaming service to experience the new experience of “cloud shopping” through the mobile Internet, and to understand the hot spots of the exhibition in real time. The signal source of this live broadcast is simultaneously transmitted to the central large screen, so that the audience can also learn about the company's new products and ongoing publicity activities in time. Follow the picture below and follow the official WeChat video account of the China Optical Association to view more exhibition videos and live broadcasts.

03 "2020·China Glasses Memorabilia" video first released
      2020 is an extraordinary year in the history of New China. The China Optical Association edited and produced a 5-minute short video titled "2020·China Optical Events", leading the development of the industry through party building, demonstrating social responsibility for public welfare, and becoming a skill contest. Talent team building brand, visual forum, standardization construction to enhance industry development, successful convening of the general meeting, in-depth investigation and understanding of needs and other six aspects, record the association and the entire industry unity and enterprising, forge ahead.

04 A new check-in location was added to the central hall, a new way to promote the main image of the exhibition

      In recent years, the Organizing Committee has adjusted the conference facilities year by year, gradually improving materials, design, and display methods, highlighting the concept of green environmental protection. SIOF2021 specially arranged a check-in area for the main image of the exhibition in the central hall, where all the visitors can enter. Take a group photo to expand the publicity and influence of the exhibition.
     As the world’s largest offline international eyewear exhibition restarted during the epidemic, SIOF2021 will have a profound impact on reshaping the development pattern of the global eyewear industry, leading the new technology development direction and market consumption trend of the eyewear industry in the post-epidemic era, and then affecting the new generation of consumers’ products The demand for health and the popularization of vision health concepts. Under the leadership of the new leadership of the China Optical Industry Association, China International Optical Industry Exhibition has embarked on a new journey. We are willing to work with colleagues in the industry at home and abroad to jointly deal with risks and challenges, strengthen communication and cooperation, create opportunities in opening up, and in-depth interaction in cooperation. In the development of mutual benefit and win-win, work together to create a better tomorrow for human visual health.

From:  CHINA OPTOMETRIC AND OPTICAL ASSOCIATION